Privacy Policy
The better option, because of compatibility. Dating apps and event apps do not compare two full birth charts. The Love Star does. That is the objective reason it is the better option. The score is conversation context, not a verdict. GIFs in chat and voice prompts on a profile are an added advantage.
The Love Star™ ("we", "our", or "us") provides social, dating, events, and astrology features on iOS, Android, and the web to users worldwide. We collect personal information as described in this policy, including information you provide, information from your device, and information from integrated services (sign-in, payments, analytics, and AI providers).
Company / Data Controller: Zelo LLC · Contact: support@zelo.chat · Website: https://thelovestar.com · https://zelo.chat
This Privacy Policy explains what we collect, where it comes from, how we use it, the legal bases for processing (where applicable), who we share it with, how long we keep it, and your privacy rights.
By using The Love Star™ app, website, or related services (collectively, the "Services"), you agree to this Privacy Policy. If you do not agree, please do not use the Services.
Scope and Data Controller
Zelo LLC is the data controller for personal information processed through the Services, except where a third party is identified as an independent controller (for example, when you sign in with Google or Apple, or pay through Stripe).
This policy applies to:
- The Love Star™ mobile apps (iOS and Android)
- The Love Star™ website and web app (including https://thelovestar.com and https://zelo.chat)
- Event check-in, ticketing integrations, email, and push notifications related to the Services
Hosted event safety and privacy
The safety of an event a member hosts through The Love Star, and the privacy of people at that event, are that host’s responsibility. The host is solely responsible for who is admitted, how people are treated, photos and recordings, attendee lists, and any personal information the host collects, receives, or shares because of the event, including information shared at the venue or in the host’s own messages.
The Love Star™ and Zelo LLC provide the listing and, where enabled, ticket checkout. We are not the host of a member’s event, and we are not the controller of personal information that host handles outside the Services. To the maximum extent permitted by law, The Love Star™ and Zelo LLC cannot be held accountable for the safety or privacy of an event a member hosts, or for how that host handles attendee information. Questions about an event’s safety, or about information a host collected, belong with that host.
The Love Star™ and Zelo LLC reserve the right to cancel, remove, or otherwise terminate any event, including an event a member hosts and an event we organize, at any time, with or without notice, for any reason or no reason. If we end an event, we may take the listing down. We may keep information we already hold for payments, safety, disputes, and legal obligations. Ending the listing does not make us the host, and it does not shift the host’s responsibility for the safety and privacy of that night.
Interview opt-in
If you opt in to be considered for a The Love Star interview, we store the roles you select (single, event host, astrology), the time you opted in, and your account email so we can invite you. Opting in does not authorize us to publish your name, face, or voice. We ask again before a specific interview is published. Requesting an interview does not add store credit or Ask AI questions. We do not sell this opt-in.
Notice at Collection (California and Similar Laws)
At or before we collect personal information, we provide this notice. Retention periods are in Section 10. Our full policy is at https://thelovestar.com/privacy.html.
| Category collected | Business / commercial purposes | Sold or shared for cross-context advertising? |
|---|---|---|
| Identifiers (name, email, phone, account ID, device tokens) | Account creation, authentication, support, push notifications, security | No sale. Analytics/crash tools may involve "sharing" under California law — see Section 14. |
| Profile and demographic data | Profiles, dating, events, community features | No |
| Sensitive personal information (birth data, sexual orientation, gender identity, precise location where enabled) | Astrology features, matching, events, personalization | No sale; not used for unrelated inferencing |
| User content (messages, posts, media) | Social, chat, events, moderation, safety | No |
| Commercial information (purchase history, ticket status) | Payments, event access, paid astrology features | No |
| Internet / device data (IP, OS, crash logs, analytics events) | Security, performance, troubleshooting, product improvement | Possible "sharing" with analytics providers — opt-out in Section 14 |
| Inferences (compatibility scores, recommendations) | Dating recommendations, astrology insights | No |
We do not sell your personal information for money.
Your California choices: See Section 12 and Section 14.
1. Information We Collect
We collect the categories of information below from the sources described in Section 2.
| Category | Data Points Collected | Purpose / Usage |
|---|---|---|
| Account & Identity | Name, email address, password, phone number (for verification), email verification codes (short-lived), account status. | Authentication, account security, and communication. |
| Authentication | Google or Apple sign-in identifiers, email, and profile basics from the provider when you use third-party sign-in. | Sign-in and account linking. |
| Profile Data | Photos, gender identity, sexual orientation, ethnicity, preferences, location text, hobbies, lifestyle, career fields, timezone. | Profiles, dating, events, recommendations, and evening notification timing. |
| Astrology Data (Sensitive) | Full birth details (date, time, and city of birth) for your primary chart. | Generate The Love Star™ content (charts, compatibility, insights). |
| Saved Chart Data | Third-party display name, birth date/time, birth city/coordinates, relationship type. | Saved birth charts and chart-to-chart compatibility. Data is provided by you, not collected directly from that person unless they register. |
| Saved Chart Compatibility | Chart pair selections, compatibility scores, AI-generated report text, synastry chart image URLs. | Compatibility results and history. |
| Astrology Q&A (Ask AI) | Questions you submit, relevant birth chart context, and AI-generated answers. | Personalized birth chart Q&A. |
| Transit Data | Forecast period selected and AI-generated interpretation text. | Current and future transit readings. |
| User Content | Chat messages, reactions, GIF searches, photos, voice notes, videos; social posts and comments. | Social interaction, messaging, and community features. |
| Dating & Matchmaking Activity | Likes, declines, blocks, reports, match/unmatch events, compatibility scores, recommendation views, timestamps. | Recommendations, safety, and preventing repeated unwanted suggestions. |
| Dating Preferences | Dating enabled/disabled and related settings. | Honoring your opt-in for dating features. |
| Push Notifications | Device tokens (FCM/APNs via Firebase), notification payloads, delivery metadata, in-app notification preferences. | Event alerts, dating updates, astrology reminders, and service messages. |
| Message Metadata | Message IDs, chat IDs, timestamps (sent/delivered/read), delivery diagnostics. | Reliable messaging, read receipts, troubleshooting, and abuse prevention. |
| Event & Ticketing Data | RSVP status, check-in, ticket price, platform fee (5% up to 50 guests, 8% up to 200, 12% up to 500; a room holds at most 500 guests; featured nights add 10 points), ticket purchase metadata synced from Eventbrite or in-app flows, complimentary RSVP records, host account for events you publish. | Event access, attendee lists, host payouts, and support. |
| Event Feedback Data | Notes and ratings about other attendees at events. | Event matching; shared only with the relevant attendee. |
| Support & Communications | Emails and messages to support; in-app reports; moderation appeals. | Support, safety review, and issue resolution. |
| Usage & Diagnostics | IP address, approximate location from IP, device model, OS, app version, crash reports, performance traces, feature interaction events, security logs. | Performance, security, fraud prevention, and troubleshooting. Web flows may use Google reCAPTCHA. |
| Payment Data | Purchase status, Stripe session/transaction IDs, product purchased, amounts paid (event tickets, saved birth charts, compatibility reports, transit readings). Card numbers are not stored by us. | Payment processing and fraud prevention. |
| Host payout data | Ticket price you set, platform fee, buyer email, and payout-account identifiers once a host payout account is connected. Card numbers and full bank account numbers are not stored by us. Stripe holds those. | Pay the host the ticket price 48 hours after the event, refund the host’s share and the platform fee together, cover compatibility checks for the room size, and prevent fraud. |
| Feedback | Ratings, comments, and suggestions you submit in-app or by email. | Product improvement; may be used in anonymized form publicly. |
2. Sources of Personal Information
We collect personal information from:
| Source | Examples |
|---|---|
| You directly | Registration, profile edits, posts, messages, birth data, purchases, support requests, event feedback. |
| Your device & browser | Permissions you grant (location, camera, microphone, notifications), device tokens, crash/diagnostic data, IP address, cookies or local storage on web. |
| Authentication providers | Google Sign-In and Sign in with Apple provide account identifiers and email (and name when shared). |
| Payment processors | Stripe provides payment confirmation, transaction IDs, and fraud signals — not full card numbers. |
| Event platforms | Eventbrite ticket buyer email and purchase metadata when you buy tickets linked to our events. |
| Automated systems | Recommendation engines, compatibility calculations, AI interpretation pipelines, moderation and safety tooling, analytics and crash reporting. |
| Other users | Reports about you, event feedback, messages they send you, content they tag or interact with. |
3. Device Permissions and Why We Need Them
We request permissions on mobile devices to provide core functionality. You can manage or revoke them in device settings.
- Location Access: Nearby matches, local events, and timezone assistance. May include fine location (GPS) and, with explicit permission, background location.
- Camera and Media (Photos/Videos/Audio): Profile media, chat attachments, and voice notes. We only access files you explicitly select or capture.
- Microphone Access: Voice messages and live chat features. No background recording.
- Contacts (Invitations): Phone verification or "Invite a Friend" where enabled. We do not read call history or unrelated contact content.
- Notifications: Push alerts for matches, events, messages, and astrology updates. Controlled in app and device settings.
We do not currently offer Face ID, Touch ID, or other biometric login. If we add it later, it will be optional and require an in-app opt-in before any device biometric prompt.
4. Legal Basis for Processing (EEA, UK, and Similar Laws)
Where GDPR or equivalent laws apply, we rely on:
| Legal Basis | Description | Example Data |
|---|---|---|
| Contractual Necessity | Needed to provide the Services you requested. | Account, profile, content, location, charts, payments for purchased features. |
| Legitimate Interests | Security, fraud prevention, analytics, and product improvement. | Usage/diagnostic data, security logs, reCAPTCHA signals. You may object where applicable. |
| Consent | Explicit consent where required for sensitive processing. | Birth data, saved third-party birth data, background location, certain sensitive profile fields, optional marketing email. |
| Legal Obligation | Compliance with law and valid legal process. | Records required for tax, fraud, or regulatory requests. |
5. How We Use Your Information
We use collected information to:
- Provide Core Services: Chat, social feed, events, check-in, matchmaking, and optional dating discovery.
- Personalize Astrology Content: Birth charts, compatibility scores, transits, and saved chart features.
- Power AI Features: Generate Ask AI answers, compatibility interpretations, transit forecasts, and other AI-assisted text via third-party AI providers. AI outputs are generated automatically and may be inaccurate — they are not professional advice.
- Recommendations & Matching: Suggest dating profiles, event discovery, and compatibility-based ranking using profile, activity, location, and astrology inputs.
- Communications: Send transactional email, push notifications, and support responses.
- Event Operations: Ticketing sync, RSVPs, attendee matching, and post-event feedback.
- Security & Safety: Fraud prevention, abuse reports, moderation, reCAPTCHA on web sign-in/verification, and enforcement of our Community Guidelines and Terms.
- Analytics & Reliability: Crash reporting, performance monitoring, and aggregated usage analysis.
- Marketing & Promotions: Event media (with consent where required), product announcements, and re-engagement. Marketing email is sent only if you opt in at sign-up, in Settings, or via a confirmation link. People added to our list before this change are not emailed until they confirm. You can unsubscribe in Settings or via the link in every marketing email. Transactional email (verification codes, tickets, billing, match results) may still be sent.
- Process Payments: Event tickets and paid astrology features through Stripe, including the ticket price kept by a host, the room-size platform fee (5% up to 50 guests, then 8% and 12%, with 10 points added when we feature the night; a room holds at most 500 guests), and the card fee paid by the buyer.
6. Artificial Intelligence and Automated Processing
We use automated processing, including artificial intelligence and machine-learning services, in these areas:
| Feature | Data involved | Provider role |
|---|---|---|
| Ask AI (birth chart Q&A) | Your questions and chart context | Sent to AI service providers; answers returned to you |
| Compatibility reports | Chart data for both charts | AI-generated interpretive text |
| Transit readings | Natal chart and transit calculations | AI-generated forecast language |
| Dating recommendations | Profile, preferences, activity, location, compatibility signals | Automated ranking on our systems |
| Editorial / community content tools | Public news sources (where enabled) and internal prompts | AI-assisted drafting for operator review; not a substitute for licensed news |
We configure AI features to minimize unnecessary personal data in prompts. Do not submit information you do not want processed by AI providers. AI providers process data under their own terms and our agreements to provide the feature.
FTC AI disclosure
The Love Star™ uses AI and automated systems in the features above. AI-generated content may be inaccurate, incomplete, biased, or misleading. We do not represent that AI outputs are human-created, independently fact-checked, or suitable for consequential decisions (medical, legal, financial, safety, or relationship outcomes). AI outputs are entertainment and informational only.
Where AI assists public website or editorial content, we disclose that on our Team & Editorial Policy and dedicated AI Policy. This notice is provided consistent with FTC guidance on transparent AI use.
Crisis and self-harm: AI features are not crisis services. If you are in danger or thinking about self-harm, contact emergency services (911 in the US) or the 988 Suicide & Crisis Lifeline (call/text 988 in the US). Ask AI may detect crisis language and respond with support resources instead of astrological content.
7a. Cookies and Similar Technologies (Web)
On thelovestar.com, zelo.chat, and our web app we may use:
| Technology | Purpose |
|---|---|
| Essential cookies / local storage | Sign-in sessions, security (including Google reCAPTCHA), age confirmation, and app functionality |
| Analytics (e.g., Google Analytics / Firebase Analytics) | Usage measurement and product improvement — loaded only after you accept optional cookies |
| Preference storage | Cookie consent choice, UI settings |
We do not use Meta Pixel, Facebook Pixel, or similar advertising pixels.
You can Accept or Reject optional cookies in our banner, and change that choice later. Rejecting optional cookies does not block sign-in. Disabling essential cookies may limit web functionality.
Dedicated page: Cookie Policy.
7b. User-Uploaded Media Access
Photos, videos, voice notes, and other media you upload are stored on our CDN (Bunny.net). Anyone with the direct link may be able to access media URLs unless we protect them with additional access controls. Do not upload content you do not want others to potentially access if a link is shared or discovered. We delete uploaded media from our storage when you delete the content or your account (see Section 10), subject to caching and legal exceptions.
7. Service Providers and Third-Party Recipients
We use vendors who process data on our behalf or provide integrated features. They may only use data as instructed except where they act as independent controllers (for example, when you authenticate directly with Google or Apple).
| Provider / Category | Role | Typical data shared |
|---|---|---|
| Zelo LLC (The Love Star™) | Operator and data controller | All categories necessary to run the Services |
| Google (Firebase, Google Sign-In, reCAPTCHA, Maps Time Zone API) | Auth, push (FCM), analytics, crash reporting, performance monitoring, web fraud prevention, timezone lookup from coordinates | Identifiers, device data, usage events, crash logs, IP, sign-in tokens, coordinates for timezone |
| Apple (Sign in with Apple) | Authentication on Apple devices | Apple user identifier, email (real or relay), name when provided |
| Stripe | Payment processing and host payouts | Name, email, ticket price, platform fee, purchase metadata, transaction IDs, and payout-account identifiers. Card numbers and full bank account numbers stay with Stripe. |
| Brevo | Transactional and marketing email delivery | Email address, message content, delivery metadata |
| Bunny.net (CDN / storage) | Media storage and delivery | Photos, videos, voice notes, chart images you upload |
| AI service providers | LLM inference for astrology Q&A, reports, and transits | Prompt text including chart context and questions |
| Giphy | GIF search in chat (when you use the feature) | Search terms you enter |
| Eventbrite | Ticket sales and attendee sync for events | Name, email, ticket purchase data for linked events |
| Cloud infrastructure providers | Hosting, databases, caching (including our application servers, database, and Redis) | All service data in encrypted storage and transit |
Links to major provider privacy policies:
- Google: https://policies.google.com/privacy
- Apple: https://www.apple.com/legal/privacy/
- Stripe: https://stripe.com/privacy
- Brevo: https://www.brevo.com/legal/privacypolicy/
- Firebase: https://firebase.google.com/support/privacy
8. Other Disclosures
Beyond service providers, we may disclose information:
- To other users: Profile data, posts, and location (if enabled) visible per your settings. Event feedback is shared only with the attendee it describes. Matches open a chat thread.
- For legal reasons: To comply with law, respond to valid requests, protect safety, or enforce our rights.
- Business transfers: In a merger, acquisition, or asset sale, subject to continued protection consistent with this policy.
Third-party birth data in saved charts is provided by you. We do not collect that person's details directly unless they create their own account.
9. International Data Transfers
We are based in the United States. If you access the Services from outside the U.S., your information may be transferred to, stored in, and processed in the U.S. and other countries where we or our providers operate.
Where required, we use appropriate safeguards (such as Standard Contractual Clauses or equivalent mechanisms) for transfers from the EEA, UK, or Switzerland. Contact support@zelo.chat for more information about transfer mechanisms.
10. Data Retention
| Data type | Typical retention |
|---|---|
| Active account data | While your account is active and as needed to provide the Services |
| Deleted account | Removed within a reasonable period, typically 30 days, except where law, fraud prevention, or dispute resolution requires longer |
| Saved birth charts | Until you delete them or delete your account |
| Compatibility / transit history | Until account deletion or feature-specific deletion |
| Email verification codes | Short-lived; not retained after verification or expiry |
| Chat/content visible to others | May remain visible to other users in conversation history after you delete your account, unless law or safety policies require removal |
| Payment records | As required for tax, accounting, and fraud prevention |
| Anonymized / aggregated analytics | May be retained indefinitely |
11. Feedback
We may collect feedback to improve the Services. In-app feedback may be linked to your account for support. Public examples use anonymized or aggregated form where possible.
We do not sell feedback or attempt to re-identify anonymized feedback.
12. Your Privacy Rights
Depending on your location, you may have rights including:
All users
- Access and update profile information in app settings
- Delete your account in the app
- Control device permissions and notification preferences
- Contact support@zelo.chat for privacy requests
EEA / UK (GDPR)
- Access, rectification, erasure, restriction, portability, and objection to certain processing
- Withdraw consent at any time (without affecting prior lawful processing)
- Lodge a complaint with your local supervisory authority
California / CPRA (CCPA)
- Right to know categories and specific pieces of personal information collected, sources, purposes, and recipients
- Right to delete personal information (subject to exceptions)
- Right to correct inaccurate personal information
- Right to opt out of sale or sharing — see Section 14
- Right to limit use of sensitive personal information — we use sensitive data only for disclosed purposes
- Non-discrimination for exercising privacy rights
Other regions
Residents of Canada, Australia, Brazil, and other jurisdictions may have similar rights under local law. Email support@zelo.chat with your request and location.
How to exercise rights: Use in-app controls or email support@zelo.chat. We may verify your identity before fulfilling requests.
13. Sensitive Personal Information (CPRA)
We collect sensitive personal information including:
- Birth date, time, and place (astrology)
- Precise geolocation (when enabled)
- Sexual orientation and gender identity (profile fields)
We use sensitive personal information only to provide the Services, ensure security, and for purposes disclosed in this policy. We do not use or disclose sensitive personal information to infer characteristics about you for unrelated purposes, and we do not sell sensitive personal information.
California residents may request limitation of certain uses by contacting support@zelo.chat.
14. Do Not Sell or Share Personal Information
We do not sell your personal information for monetary consideration.
Some analytics or advertising-related tools (for example, Firebase Analytics) may constitute "sharing" under California law when they collect online identifiers and usage data for cross-context behavioral advertising or analytics. We do not use sensitive personal information for cross-context behavioral advertising.
To opt out of sharing / targeted advertising analytics: Email support@zelo.chat with subject line "Do Not Share," use available platform controls (iOS App Tracking Transparency, Android advertising settings), or adjust in-app notification and analytics preferences where offered.
We do not discriminate against users who exercise privacy rights.
15. Security Measures
We encrypt data in transit with TLS (HTTPS) between your device and our API. Passwords are stored with bcrypt hashing, not plaintext. Auth tokens on iOS/Android use Keychain / EncryptedSharedPreferences. Media is served over HTTPS.
Like most applications, some account fields (email, birth date, profile text) are stored so we can operate the Services. We do not claim field-level encryption of every database column. Access controls and infrastructure security apply. No method of transmission or storage is 100% secure. Report security concerns to support@zelo.chat.
16. Children's Privacy
The Services are for users 18 and older. We use an age gate at sign-up (18+ confirmation). Date of birth is collected during profile setup and rejected by the server if you are under 18. We do not collect birth data for anyone under 13 (including saved charts you add for family or friends). Do not submit a child's information. If we learn a minor has registered or that we received data about a child under 13, we will delete that data.
17. App Store Privacy Nutrition Label (Summary)
Apple App Store (App Privacy) and Google Play (Data safety) require standardized summaries of data collection. The table below is our privacy nutrition label—a plain-language summary aligned with those store disclosures. Store forms may use platform-specific labels; if there is any conflict, this Privacy Policy controls.
| Data category (store label) | Collected? | Linked to you? | Used for tracking / ads? | Primary purposes |
|---|---|---|---|---|
| Contact info (name, email, phone) | Yes | Yes | No | Account, auth, support, email/push |
| User content (photos, messages, posts, voice, video) | Yes | Yes | No | Social, chat, events, moderation |
| Identifiers (account ID, device tokens) | Yes | Yes | No | Auth, push, security |
| Purchases (payment status, product IDs) | Yes | Yes | No | Tickets, paid astrology features |
| Usage data (feature interactions, pages viewed) | Yes | Yes | No* | Product improvement, recommendations |
| Diagnostics (crash logs, performance) | Yes | Yes / sometimes not | No* | Reliability, debugging |
| Location (approximate or precise when enabled) | Optional | Yes | No | Nearby events/matches, timezone |
| Sensitive info (birth data, orientation, gender identity) | Yes (you provide) | Yes | No | Astrology, matching, profile |
| Other data (inferences: compatibility scores, recommendations) | Yes | Yes | No | Dating/astrology personalization |
* Analytics note: Firebase Analytics and similar tools may constitute "sharing" under California law for online identifiers and usage data—not sale for money. See Section 14.
Platform permissions (location, camera, microphone, notifications, contacts where offered) are shown in OS prompts and Section 3.
Children: The Services are 18+ only (Section 16).
18. App Store and Platform Disclosures (Additional)
Apple and Google privacy labels / Data safety forms in the app stores are maintained from this policy. If store metadata and this policy differ, this Privacy Policy controls.
19. Updates to This Policy
We may update this Privacy Policy from time to time. The Last Updated date at the top will change, and the revised policy will be posted at https://thelovestar.com/privacy.html. Material changes may also be notified in-app or by email where required by law. Continued use after the effective date constitutes acceptance unless applicable law requires otherwise.
20. Contact Us
The Love Star™ Privacy Team — Zelo LLC
California, United States
Email: support@zelo.chat
Web: https://thelovestar.com/privacy.html
Related: Cookie Policy · Refund Policy · Unsubscribe (use the signed link in marketing emails, or Settings → Marketing emails).
For EU/UK data protection inquiries, contact the email above. We will respond within timeframes required by applicable law.